Since 2003, BLACK WOMEN 50+ HEALTH & LIFESTYLES MAGAZINE has been one of the few periodicals nationally dedicated exclusively to exploring the challenges, hopes, fears, and celebrations of this demographic. Produced quarterly, it is distributed to paid subscribers, and also available free at businesses, churches, beauty shops, clinics, and at special events throughout southeast Wisconsin.
To educate and empower responsible, preventive health practices. To decrease disparities in treatment and services to Black Women 50+. To demystify, in simple language, major health issues. To inspire rewarding lifestyles while revealing resources, products and services. To celebrate the uniqueness of ages 50+.
KNOW THE POWER OF BLACK WOMEN 50+ …
According to Census data, approximately 25% of African-Americans are women born 1946 to 1964. They are a direct link to the entire Black population and influence 80% of all purchases of African-Americans. Their values reflect individual choice, family / community, prosperity /ownership, and self-actualization. Black women 50+ are leaders in their churches, communities, and on their jobs.
BW50+ MAGAZINE was created to honor the memory of my mother, Mattie Echols Tucker, and her legacy of service to women.
OVERVIEW Primary targeted audience: Black women 50 to 65 years old and older including. Younger baby boomers born 1946 – 1955 are secondary targeted audience.
TIMELINE Printed 3 times annually.
CIRCULATION: Distributed in southern Wisconsin directly to women at churches, conferences targeting this audience, businesses and special events. Also available at Walgreen's, SENTRY, and LENA'S FOODS STORES, public libraries, restaurants, and area businesses. Also circulated to smallbase of subscribers in 8 states.