An article authored by Caysey Welton, public relations pro, cautioned her peers against ignoring older adults. She wrote, “As goes the graying of America, so, too goes social networks.” A recent Pew study shows that the demographics of social media users are changing quickly and getting older. The number of users has risen to 72%, up 5% from last year, and 64% since Pew began tracking users in 2005. One of the more interesting stats in the study: 43% of respondents, ages 65 or older, said they are now using social media. That's nearly one-third higher than in 2009, making this demographic the fastest growing user-base within social channels.
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